Globalisation and television formats
نویسندگان
چکیده
منابع مشابه
A Comparison of Three Interactive Television Ad Formats
This study explores the effects of interacting with three current interactive television (iTV) ad formats, using an Australian audience panel. Interaction with iTV ads has positive effects on awareness and net positive thoughts, which increase purchase intentions compared with the influence of regular ads. The telescopic format represents the best format, likely because it makes the most of the...
متن کاملTrend and challenges in 3D digital television: video formats and transmission standards
3D video is new media extension of conventional 2D video into third dimension adding depth sensation and resolving 2D viewing ambiguity. Stereoscopic and free-viewpoint videos are visual representation and coding formats which takes 3D geometry information of acquisition system. Different 3D video acquisition, processing and representation technologies can be used, but all make use of multiple ...
متن کاملEffects of Television Preplay Formats on Children’s Attention and Story Comprehension
Children’s visual attention to, and comprehension of, a television progmm was measured OS 0 function of inserts called preplays that varied on two orthogonal dimensions: (1) Presence or absence of visual excerpts from the pragmm, and (2) concrete or inferential story narration. visual fixation was coded continuously for 64 pairs of same-sex children, in 1st through 4th gmdes, while they viewed ...
متن کاملNew interactive advertising formats on television. A proposal for their analysis and classification
Observatory: New interactive advertising formats on television. A proposal for their analysis and classification This article investigates the area of interactive advertising on television, an emerging phenomenon that has not been extensively explored by the literature and with significant potential for development. The findings provided are based on those obtained as part of the research entit...
متن کاملP1: Negative Television and Memory
According to reports about 30-thousand people spent watching television had the impact on their memory and recall that the results showed no differences between men and women. The people who watched less than an hour a day did better at every memory function. As these contributors watched negative political ads, physiological responses indicated that their body was reflexively preparing to move...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: NECSUS. European Journal of Media Studies
سال: 2014
ISSN: 2215-1222
DOI: 10.5117/necsus2014.1.kooi